Croatian National Tourist Board is excited to share our latest milestone, and we’re proud of the teams and partners who helped make this happen! 🎉 “Croatia Launches Cinematic Tourism Film Starring John Malkovich” Check out the announcement and join the conversation: #Croatian National Tourist Board

Unlike traditional tourism videos, "Croatia – I Hear It's Beautiful" unfolds as a short film, combining sweeping cinematography, evocative storytelling and an original musical score to immerse viewers in Croatia's landscapes, culture and heritage. Rather than serving as a narrator, Malkovich appears as a thoughtful traveler whose reflections guide audiences through the destination with curiosity and authenticity. Produced under the creative direction of 45-time Emmy Award-winning producer Pete Radovich, the six-minute film presents Croatia through a cinematic narrative designed to inspire travelers emotionally rather than simply showcase traditional attractions.