Automation in action: 📈 5,000% traffic spikes scaled 📊 5,000+ cloud resources optimized 📡 Real-time monitoring every point When 14 million fans log on for the US Open, automation keeps the game going. Learn more about the US Open’s secret weapon.

A new global study from IBM and Morning Consult shows sports fans are redefining the game-day experience. From mobile apps to AI-powered content, fans want real-time, personalized engagement—anytime, anywhere. With 85% seeing value in AI and 75% expecting tech to shift their habits, the future of sports is digital.

For over 30 years, IBM has partnered with the USTA to transform the US Open digital experience—and 2025 is no exception. This year, fans can explore new AI-powered features like Match Chat, Likelihood to Win, and Key Points, all built with IBM watsonx to deliver real-time insights and personalized content. The future of sports engagement is here.

The 2025 #USOpen is serving up AI-powered fan experiences like never before! 🎾 From real-time match insights with Match Chat to live win probabilities and TL;DR summaries—IBM and USTA are transforming how fans connect with the game.

Curious to discover how AI is revolutionizing the game of tennis? 🎾 From improving players’ performance to helping develop more effective match strategies, AI is changing the way we play and consume tennis. See how we're turning tennis into teachable moments and dive into the Learn AI skills with tennis guidebook.