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The Maesa Magic Incubator proudly unveils its 2027 class, welcoming three visionary beauty founders into its fourth cohort! The cohort brings together three early-stage brands spanning sun care, hand care and nail care: BEAME, founded by Eniye Okah; gemi, founded by Hau Yeung and Erin Choi; and Sugar Standard, founded by Monique Claiborne Cardwell. This program empowers early-stage brands from underrepresented communities to achieve sustainable growth with expert guidance. Discover more about these exciting next-gen beauty companies.

The Maesa Magic Incubator is proud to announce its fourth cohort! Maesa is welcoming three emerging beauty brands: BEAME, gemi, and Sugar Standard, all founded by visionary entrepreneurs. The flagship program continues to champion next-generation founders from underrepresented communities, providing grants, expert mentorship and a tailored curriculum. Check out the winning brands shaping the future of beauty!

Meet the newest class of the Maesa Magic Incubator! The program welcomes founders of three innovative beauty brands: BEAME, gemi, and Sugar Standard. Maesa is empowering these entrepreneurs with $35,000 grants and expert guidance to shape the future of beauty.