Today WK Kellogg Co announced an accelerated timeline to eliminate all artificial colors across its full portfolio of cereals. Production of cereals with the new recipes, including Kellogg’s Froot Loops and Kellogg’s Apple Jacks, will begin later this year, with food shipping to retailers before year-end. Looking ahead, consumers can expect the same great taste and all of the original colors, only from natural sources, from their favorite Kellogg’s cereals. This transition to natural colors is part of the company’s promise to Make Eating Well Easy through their new SPOONS on-pack nutrition guide.